Below You Will Find A Small Selection Of Different Self-Help Niche Direct Response Samples I’ve Written For Previous Clients
A selection of winning self-help niche copy samples written for past clients. Plus, a few other inspirational samples of winning copy. Filter by project type below, then click any card to open the full copy sample piece in a new tab.

Mental/Emotional Wellness Coaching — Tripwire Webinar Sales Page
A client in the mental/emotional wellness coaching space for women aged 35+ needed a long-form sales page for her tripwire product — a 1 hour webinar video. This helped her generate a buyers list. I then helped her launch and sell full online courses and group mastermind/coaching offers to this new, qualified buyers list…
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Highly Sensitive People — Lead Capture Page
A different client wanted a long-form opt-in lead generation page so her potential clients would join her free online course class…
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Mental Health / Westberry Institute — Long-Form Sales Email #1
World-famous Westberry Institute of NY needed a number of welcome-series emails helping push traffic to a sales page for their new online course…
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Mental Health / Westberry Institute — Long-Form Sales Email #2
A 2nd email (of 10) from the Westberry Institute welcome series autoresponder sequence — a story-telling email laced with their expertise and credentials throughout, helping push their list to a sales page for their full online course…
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Value-Giving Long-Form Sales Email Linking To The Client's Tripwire Product
This Email Was Part Of A Client's Value-Giving Welcome Series Autoresponder Sequence. We Dazzled Her Audience With Incredibly Useful Information And Teased Them About A Tripwire Webinar Video Which Packed In Even More Incredible Information…
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Another Sales Email From The Client's Auto Responder Sequence, Selling Her Tripwire Product
A Value-Giving, Educational Self-Help Niche Sales Email Leading To A Salespage With More Useful Information On It, Plus The Client's Tripwire Offer...
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Pop-Up Exit-Intent Lead-Capture Opt-In Form
Client Wanted An Exit-Intent Pop Up Window That Captured Traffic That Were Trying To Leave The Landing Page, Offering Them A Whole Heap Of Free Bonuses In Return For Their Name And Email Address Information.
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Free Book + Shipping Offer — Retirement Annuities Sales Page
Sales page for a free book, just pay S/H offer for the largest seller of retirement financial annuities in the USA. He used this book as a tripwire before selling his audience a number of online courses in his catalogue. This sample also showcases my team's direct-response web design capabilities…
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Client Wanted Many Self Help FaceBook ADs To Test For Both Lead Generation And Tripwire Product Sales. Here Is 1 Sample
FB AD Number 01 For Self-Help Niche Client Hammering Credibility And Expertise To Get The Lead To Click…
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A 2nd Self-Help Niche FB AD Client Sample. You Can See The ADs Themself Already Service As A Good First Level Of Lead-Qualification…
FB AD Version Number 02 Using Emotive Story Telling To Capture Attention…
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